Practical, no-fluff guides on calculating profit, understanding fees, and improving margins for Etsy, Shopify, Amazon, and eBay sellers.
Order revenue is not profit. Learn the full profit formula, see a real $24 product worked through to a $3-4 net, and pick the calculation method that fits you.
The full breakdown of Etsy fees for 2026 — listing, transaction, payment processing, and the Offsite Ads charge that quietly pushes sellers into a loss.
Industry benchmarks for healthy ecommerce margins, the difference between gross and net, and five concrete ways to push your margin higher.
Building your own Excel template costs 10+ hours and hides formula errors. Here's what a usable ecommerce spreadsheet should include.
Side-by-side comparison of every Etsy and Shopify fee — subscription, listing, transaction, payment, Offsite Ads — with a worked $30 product run through both platforms.
WooCommerce isn't really free. Break down WooPayments fees, hosting, plugins, theme, and domain — and see the real per-order profit on a $35 order at different volumes.
The Offsite Ads fee can take 28% of your normal profit on a single sale. Auto-enrolled at $10k. Here is how it works and how to track it.
Stop tracking revenue in one place and fees in another. A proper ecommerce bookkeeping sheet ties orders, fees, COGS, and ad spend together with a real-time dashboard.
Break down product cost, shipping, platform fees, ad spend, and refund reserve. A worked $26 tee shows why most dropshippers are nearly break-even without knowing it.
POD has the thinnest margins in ecommerce. Compare Printful vs Printify base costs, shipping, platform fees, ad spend, and refund reserve — with a $26 t-shirt worked example.
Full breakdown of Shopify costs: subscription tiers, transaction fees, payment processing, themes, apps, and ads. A $45 product worked example shows the real $16.74 net profit.
The 5 components most sellers miss: packaging, inbound shipping, duties, and freight allocation. See how a $20 product actually costs $23.50 and why that changes your pricing.
A 3-tier pricing framework for Etsy sellers. Price to stay profitable after listing fees, transaction fees, Offsite Ads, payment processing, and COGS — with a $28 item worked example.
Get the Profit Tracker — $19 one-time